Link Exchanges: The Good, The Bad, and The Spam

I got a question from a client recently who asked about link exchanges on her web site. The conversation was spawned from an email she received asking her to list a random web site URL on HER site, in exchange for this other random person linking to her. I thought...

That’s what the heck SEO is…

At the beginning of this series on SEO, we promised to provide you with the SEO basics. And – that’s what  we did! Yet, there are a few more things to add. (But of course, there always are…remember what a big subject we said this was? Oy vey.) Your SEO...

What the heck is content SEO?

Now that we know what SEO is, and now that we know what website SEO is, let’s learn about CONTENT SEO! What the heck is content SEO, anyway? Content is the text you post to your blog or website…Duh, thanks for nothing! (Be patient, young grasshopper!). Content...

What the heck is website SEO?

Now that we know what SEO is… What the heck is website SEO, anyway? The simple answer to this question is, “Use WordPress.” If the response to this recommendation is, “OK,” then boom, we’re done. If you ask me, “Why?”...

What the heck is SEO, anyway?

We get a lot of questions about SEO and SEO basics. Here’s a summary of how the conversation usually goes: Client: “Does your team do S-E-O?” Me: “Uh, you know, SEO is a pretty big subject. What sorts of SEO support are you looking for?”...