There are certain things “everyone” knows about SEO, or should, or claim to, but which techniques and strategies are the most effective? Here is a list of the Top 5 SEO Secrets that “Everyone Knows” you should use to improve your placement on your search engine results pages (SERPs).
- Be consistent and relentless in the practice of SEO. You must practice, practice, practice the techniques and strategies required by the search engines for improved ranking on the SERPs. Since they are constantly searching, indexing, and ranking new content, you must constantly provide fresh content which will attract them. You cannot rest if you wish to be successful.
- Use well-researched keywords and phrases. Single words have virtually no meaning to the search engines, or are simply so general as to have no meaning. Phrases are the key to finding an audience. Think of how you do your own searches and you will understand this. Be as specific as possible when using keywords. If you need help, pay for a keyword research project.
- Highlight your keywords and phrases within the text. By using the bold, underline, and italics features when creating your text, you will highlight your keyword phrases for the search engines. This makes them easier to find. Do this once each with three uses of the keyword phrase within your text.
- Create relevant, timely, well-written content. Since the sharing of information on the internet began as nothing but text, content is king. Google especially loves a good blog, but all search engines are biased toward text – and they always will be. Keep your content fresh and lively and they will find you more easily.
- Remember your audience. Not just the reader, but the search engines, too. Yes, you are writing for a dual audience. One is alive while the other is a machine. One will read and share your content because it resonates with them, the other will share it because it matches an unknown formula, or algorithm. Do you research, here and elsewhere, and learn to write for both audiences; your visitors and the search engines.
Simply by following these Top 5 SEO Secrets that “Everyone Knows” you will make it easy, or easier, for the search engines to find you. Of course, there are many other things you can do to improve your site’s SEO, but these are simple steps which will give you a boost in the SERPs – and most people never use them.