I’m already blogging. Why should I begin vlogging? Is that even a word?
Well, yes it’s a word, an internet word. It means video blogging.
(Although…unconfirmed sources have told us it’s not “cool” to say “vlog”‘ anymore, but it has high search results so we’re using it anyway. If you are concerned about being cool, you might just want to stuck with “video blog”)
Why should I do it?
Because, it’s a great way to connect with your visitors and it keeps them coming back for more.
Yeah, but I’m so busy already. How can I add more?
That’s why we’re here, to help you get it all done!
All of us are busy today, that is, all of us who are marketing online. It takes a lot of creativity and energy to keep up with the demands of working online. Creating priorities and understanding the benefits of new efforts are crucial to success. The benefits of video blogging, or vlogging, far outweigh the effort required.
Create a strong connection
Video is a great way, perhaps the best way, to create a strong connection between your visitor and you. By putting a face on the person they’ve been reading, your visitor begins to feel as if they know you. This will vastly improve their connection to you, as well as their commitment and loyalty. Vlogging is a great way to keep them coming back for more.
Improve your brand
We live and work in the “Information Age.” The vast amount of information out there today is dizzying. How can you stand out above the rest? By using video, you can create an identity for yourself, your product, your service; a brand with which your visitor can identify. They will make the connection between you and your product or service more easily. Vlogging leads inevitably to improved branding, which can only enhance your online presence.
Build traffic
Video is the most popular “Share” on the internet. Sharing is how videos go viral. Just one Facebook share can lead to thousands more views within days. This has to enhance traffic, which can lead to even more shares. It can become an endless cycle that will build your traffic more quickly than any other practice.
Grow sales
Increased traffic leads inevitably to increased sales. By bringing more visitors to your site, and creating a connection with your brand, you create the impulse to buy. Since vlogging enhances these three traits, it’s a wonderfully cost-effective way to grow sales.
To begin vlogging, all you have to do is sit down in front of your web cam and begin talking. It’s that simple, and that easy. It’s also the least expensive way to create a marketing video. Once you get started, the only problem will be stopping!