Email marketing services can be one of the most productive, efficient, cost-effective methods for promoting your products and building online sales – when done properly. It can also be one of the least efficient and expensive time sucks you’ve ever had the misfortune to endure.
Find an Automated Email System that Works for You
The best email marketing systems are automated. They work for you..not the other way around. Systems like iContact (my fav!), Mailchimp, and Constant Contact are wonderful tools you can use to help you promote your products or services directly to the people most likely to appreciate them – and buy.
The best email marketing services will …
- Track who or how many people read your emails
- Show you who or how many people click on your links
- Make sure you comply with anti-spam laws and give people a one-click unsubscribe option
- Manage your email list for you
- Allow you to put a “free download” or mailing list opt-in option on your website
- Allow you to pre-schedule emails to go out to certain groups
- Allow you to automatically send emails to people based on a particular time frame related to the day they “sign up” for something (Autoresponder series)
- Save you time, money, and frustration
You will also build your list, increase your back links and click-throughs, and improve your online sales. [br]
We’ve made it to the second phase of the online sales process here, and we’re moving forward with trying to help you understand it. We will follow up on this post with more great info on how to manage your online sales in our next few posts. Stay tuned…