Aren’t you amazed when you meet people who aren’t on Facebook? You squeal at them, “You’re not on Facebook?!” You shake your head and wonder whether they might be Amish. At the very least, you’re sure they’re still using a VCR.

These days, not having a Facebook profile is like not having a telephone. Imagine – not being able to track your third grade boyfriend’s progress on his virtual farm. Ridiculous.

Ok, so maybe we’re a little obsessed with FB, but we’re not the only ones. And i>

  • Do you already offer teleseminars or webinars? Hellooooo – audio products! Was your teleseminar a bust? Maybe your promotions didn’t hit the right crowd, or you didn’t get the attendance or registration numbers you wanted. This is your second chance! Get out of that dark place and start promoting the recording as a product! Or, maybe you were a wild success. Great! Take that recording and keep the success going. Offer it as an audio download or sell the physical CD.
  • Don’t fall into believing that every product you offer has to be a huge new venture. Get everything you can out of the material you’ve got on hand. And, repurposing existing material isn’t just about expanding your product line. For example, some people work really well within a teleseminar setting while others prefer an eBook that they can print out and hold in their hands. Using a variety of techniques to get your message gives your clients the ability to choose the method that works best for them. It’s a win-win!