First, do you need a Copyright, or a Trademark?

A Copyright "protects works of authorship, such as writings, music, and works of art that have been tangibly expressed" (USPTO).

A Trademark "protects words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods (i.e.: a logo) Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce" (USPTO).

There are a lot of ways to go about filling a trademark, but here are the two I recommend. All mark registrations must eventually go through the US Patent and Trademark Office (USPTO) and their filing fee is $325.

So, you can do it yourself by following the instructions here:

USPTO (US Patent and Trademark Office)

Or, you can spend an extra $159 and do it through legalzoom.com. If you don’t want to sift through all the paperwork yourself, I recommend this option. There are many other companies that offer this service, but I have heard great things about legalzoom.