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(Laurie Cantus, Owner of Go2girls) |
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You know go-to people – they "find a way, make a way." They are those individuals in your life who have a solution for anything...and if they don't, they find someone who does. They are dependable, resourceful, and they get things done. That's who we are.
Go2girls provides on-call administrative and marketing assistance to small business owners, entrepreneurs and other hard-working busy people. The sole purpose of our existence is to make your life easier and to give you more hours in the day so you can focus on what you do best: Running your business and making money. Quite simply, working with a great support team allows you to be productive and creative to focus on revenue-generating tasks.
Many people desperately need a personal assistant but don’t want the limitations and the financial burden of a full-time employee (health insurance, vacation, sick days, down time, etc., etc.). When you hire a go2girl, you get all the benefits of a full-time employee – but you only pay for the time we actually work on your projects. There is no project too complicated and no task too big or too small. And we make it our business to learn your business and really get to know you and your style!
Remember, time is passing. It is a constant, endless flow. All a successful business person can do to “create” time is prioritize and delegate. Allow us to add precious hours to your work day and take over everything from the mundane to the insane! Call me at (310) 693-4929 to discuss your upcoming projects and your average business day to see how go2girls can support you and your company. |
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| Hello out there! And if you’re not tired of hearing it, Happy New Year! I am so excited about all the positive responses I received over the past few days regarding the new look of the go2girls website! Thank you everyone, for your feedback. You know, I was thinking...there is a lot of pressure in the beginning of the year to “start anew” – to be better, and bigger than last year. Many of us make New Year resolutions (some of us make the same resolutions over and over…come on now – how many years have you been trying to lose that “10 pounds?”). Personally, I like the hope that the New Year brings and the idea of having a "clean slate" from which to create a new, better, and shinier year than last. I made a resolution this year – to keep in touch with my business contacts at least once a month! (I promise not to inundate you with junk mail – if you get bored, just unsubscribe. There is a link at the bottom.) I urge you to also keep in contact with the people you have met or know. In the spirit of keeping in touch, my first, shiny article of 2008 will give you some tips for your own electronic newsletter. |
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| Newsletter, Schmoozeletter |
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You know you need to stay in touch with the people on your list, but you’ve got reservations about starting a newsletter. Will it take up too much of your time? What if you run out of things to say? Can you maintain quality over a period of time? How long should your newsletter be?
Your first aim should be to offer useful or interesting information. (If you don't do that, you won't have subscribers for long!) Your second aim should be to keep your newsletter short. Remember that people are inundated with email these days - they actually prefer something they can skim quickly and then put to use.
Spend some time thinking about the best format. You need a model that will be easy to reproduce week after week or month after month. Any one of the following five ideas will make your job easier: |
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1. Tip of the Week
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This one speaks for itself. You can easily brainstorm enough content for six months of weekly newsletters (you need to come up with 24 tips, which you will present weekly). Anyone with a degree of expertise on a given topic should be able to do this without any trouble. A handy way to organize this is to (a) explain the problem then (b) offer the tip which will solve it. Length? Anything from 150 - 500 words will do the job.
2. Top Ten or Three Ways to…
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This is a tried and true format, and easy to create. Example: if you are an expert on finance, you could offer advice on the Top Ten Ideas for Getting Out of Debt, or the Top Ten Ways to Save Money on Car Expenses, or the Top Ten Tips to Pay Off Your Mortgage in Ten Years. Make sure you keep a tight rein on word length - just offer a couple of sentences for each tip, not half a page.
Sometimes it can be a bit of a challenge to come up with ten ways to do things, whereas just three ideas is a cinch. You can also explore three ideas in more detail. Alternatively, you can alternate the "Top Ten" format with "Three Ways to...” the two of them will work together nicely.
3. Before and After
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Who doesn't like makeovers? This works in a similar way to 'Tip of the Week' in that you show the problem and then provide a solution, but the 'before and after' approach lends itself better to case studies. This is a good way to interact with your clients - invite them to send in details of whatever needs a makeover: an article, a website page, their wardrobe etc, then present your solutions. Alternatively, you can ask for 'before and after' examples from readers who have managed to do this themselves, then showcase it for the rest of your customers. (If you don't use HTML for your newsletters, you can add a link to a website page for the accompanying photos.) This works particularly well if you have a health and fitness related newsletter - your readers will be motivated by seeing the changes others have made through diet, exercise and weight training.
4. Checklists
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When you're learning to do something new, there's nothing like a checklist to make sure you don't leave out a crucial step. Checklists can save a lot of time, and your readers will be delighted to get one. Write a brief introductory paragraph, present the checklist, and then follow it with a few final tips. You can either base your entire newsletter on the checklist format, or present one at regular intervals as a change from the standard article format.
5. Articles
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Another popular layout for your newsletter is to provide an article for your readers. If you are worried about having enough material to publish month after month – don’t! There are plenty of resources to help you with content. You can download ideas from PLR (private label rights) content sites (Google this if you don’t know what it is – it’s VERY cool!). Another place to get articles from is www.ezinearticles.com. It’s not important where your content comes from – it’s important that it’s relevant to your readers.
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| My final tip – keep a file or folder on your computer for newsletters that you receive, that you like. Think about why you like them, and incorporate similar ideas into your own newsletter. Publishing an electronic newsletter is easier than you think! You can do it, or, we can do it for you! If you want help to create your own fantabulous newsletter – contact go2girls!
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| Resources & Event |
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Spam Assassin is an open-source mail filter than is used for automatically blocking spam. To ensure that your newsletter does not get caught by spam filters such as this, take a look at these tips. |
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The Secrets to Creating a Newsletter Sure to Expand your Business. This 32-page e-book is a perfect resource for those interested in any facet of the "how, what, or why" of newsletters. Great for those who already have a newsletter, or those who "will have a newsletter someday." The best part? It's only $7! |
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BOOST YOUR BUSINESS WITH NETWORKING! I strongly encourage you to regularly attend networking events in your local area! There is nothing quite like getting out there and “meeting the people” face-to-face. You know, shaking hands and kissing babies – that sort of thing. Do you know of a networking event that should be featured for next month or beyond? If so, please send me an email and I may list it on my next newsletter! |
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MAR. 5th -- 7:30a to 9:30a
City of Santa Fe Springs, Chamber of Commerce Business Card Exchange
Cost: $15 for members / $25 for guests.
Location: Town Center Hall, 11740 E. Telegraph Road, Santa Fe Springs, CA 90670
Notes: I love the SFS Chamber events! It's not only a fun time, but it's usually packed! |
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| Let's make a deal |
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| Starting your newsletter is just one easy email away! In the spirit of easy electronic newsletters, I am offering a killer deal – one custom newsletter template for $147. This will be matched to your existing branding, or we can create a new fresh look for you. Contact us for details. This deal is only good until March 31st. After that, the price will go back to our standard rate. |
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