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June 2007
The Productivity Gazette
What did you do this month to build your business?


 
New Years in June
How are those New Years Resolutions Coming Along?
Being SMART About Setting Goals

So, here we are - June marks the half way point through the year. The holidays have come and vanished, along with your waist line (even though last year you promised yourself that you would never eat that much again ever). I know that it seems like only yesterday that you were wearing a silly little paper hat and toasting in the New Year. Ah, 2007 - you planned for it to be a good one. You had lofty goals; your resolutions were really good this year - not like last year; this year was different. Now that we have approached the end of June, I ask you: How is everything working out for you? Are you on your way to accomplishing those goals you set in place for this year? Or, are you feeling like hitting the delete key on my newsletter because you don't really feel like being reminded that you let your goals slide?

A lot of people create excitement around ideas, but then those lofty goals more often than not, fall to the wayside. Why is this? To being with, let's look at the excuses we use to justify why our goals fail. Notice, that I did not say "the reasons" why our goals fail - I chose those words carefully.

  • I don't have time / I'm too busy
  • I don't have enough money
  • It's <insert someone else's name>'s fault
  • It's too hard / harder than I expected
  • I'll do it later
  • I don't know how
  • It's just not "the right time"
  • First, I have to <insert project here - you know...that one project that you've had on your list for the last 2 years>

These are not reasons - these are the excuses, or stories that we tell ourselves so that we don't have to face the reality that we failed, were out of integrity, or were lazy in the commitments we made to ourselves or our business.

Let's talk about setting goals. You have to be SMART about your goals. You're smart, aren't you? SMART goals are:

Specific
M
easurable
A
ttainable
R
ealistic
T
imely

Don't you just love acronyms?

What, exactly, do I mean by SMART goals?

Specific - Goals should be specific. Big, lofty ideas are fun, but they don't generally get you anywhere. To make your goal specific, think about the "5 W's" - Who, What, When, Where, Why?

Measurable - Goals need to be measurable. How will you know if you've reached your goal if there is no measure? Bad example - "I will make more money." Good example - "I will make $500,000 this year."

Attainable - Is your goal really attainable? Do you have the skill set or knowledge to see this through to the end? Or, do you know someone who can help you attain this knowledge? If your goal is to be a renowned public speaker, but you start having convulsions and get sweaty when you stand in front of groups of people, do you have a plan to overcome this?

Realistic - This goal that you speak of, is it realistic? Are you willing and able to work towards your goal? Is this a good time? Do you have enough time in your day to commit?

Timely - Regardless of what you've been told, "someday" is not a day of the week. Setting a (realistic, attainable) timeframe helps you get in the frame of mind to accomplish your goal. Setting milestones helps you keep an eye on the end game. For instance, if you want to lose 15 pounds in 3 months, figure out how you can lose 5 pounds each month, and then periodically see how you are doing.

What happens if you don't meet your goals? It's ok! Just take a realistic look at what happened, and set a new milestone date (just don't go back to the excuse list).

Learn to keep your commitments to yourself first, and then you will be better prepared to deal with the commitments to others in your life - your clients, family, and employees. If you don't respect yourself or hold yourself in high enough regard to commit to yourself, why should other people?  Watch how others start regarding you when you take yourself seriously.

What if you really don't have time? Oh right, you're different. I don't understand your situation - I must be talking to someone else. The truth is that everybody has time for the things that are important to them. If you
don't have time, then maybe it just isn't really a priority for you (and, that's ok!). If someone offered you a million dollars to do something you "don't have time to do," would you find time, or, at least find a way? Of course, don't forget that you can always hire a virtual assistant to do the things you
can't make time for.

These are the keys to accomplishing your goals:

Write them down - tape them to your wall / carry them in a notebook. Look at them every day.

Tell other people - Enlist others in helping to make you accountable. When you enroll other people in the exciting things that you are doing, you create a system that works for you in the background. When others are excited about what you are doing or believe in your cause, they tell other people, who tell other people, and then all of a sudden, someone knows someone who knows someone who will be willing to help you out, or knows how to help you accomplish your goal.

Ask people for help or tell them what you need - Don't assume people know what you want or need. Try being direct - it's a rare trait these days. Ask for someone's business, for a referral, or for an appointment. You would be surprised at how often people say YES! Don't make anyone's decision for them. I don't like rejection any more than anyone else. I have previously held back in following up with people. I thought - "If they need me, they will call me." Boy was I wrong!  Don't say "no" for your clients - let them decide. Sometimes people will say no, and sometimes they won't.  

Just do it! - Nike was really onto something when they coined that catch-phrase. You can't wish your goals to fruition. You actually have to work at them! Get going! Sit down and write the title for your new e-zine. Call the first 5 people on your follow up list. Do something, just get moving.

Hire a life coach - a life coach is someone who will ask you the hard questions and help you make a plan to accomplish your goals (and a bonus - your life coach will make sure you follow the plan!) The right person will motivate you to get going on the things that you want in your life. It's like having your own personal cheerleader! If you are interested in seeing what a coach can do for you, I highly recommend contacting Gina Ratliffe for a free consultation.

Hire a Virtual Assistant - Have you ever wished the day had 26 hours instead of 24? Or that the week was 8 days? The right Virtual Assistant can be an extension of you, following up with your clients, or, can help you accomplish all those little tasks that are piling up on your desk. Contact Go2Girls for a free consultation to see what we can do for you!

Whichever way you choose to accomplish your goals is up to you. How you get to the end result is not nearly as important as just getting there (well...don't do anything illegal or immoral of course). So now it's up to you - go get 'em tiger!

 
In This Issue
Being SMART About Setting Goals
Tech-y Bit of the Month
Promotion of the Month
Who is Go2Girls?
Join Our Mailing List
 
 
Tech-y Bits
Each month, we will give you information about an incredibly cool "bit" that will make your life easier or more productive.

You too, can have your very own newsletter!

This month, in honor of the inaugural Go2Girls newsletter, and to go along with helping you reach your "get more clients" goal, I'd like to introduce you to my friend, Constant Contact.  We all know how important it is to keep in contact with the people in our lives.  Whether your "target market" is your clients, friends, or family, Constant Contact is a great way to get one big message out to a large number of people, all at once.  The thing I like about this program is that you can try it out for free (up to 50 contacts), and it is user-friendly; you can easily publish your very own newsletter or e-zine, without having to be technically savvy.  On the other hand, if you are one of those technologically advanced, I-love-HTML people, you can have fun customizing your newsletter to your heart's content.  Once you sign up for Constant Contact and become a paying customer, the price is also quite reasonable. 

If publishing a newsletter is something you'd like to do, but "don't have the time", or are totally uninterested in going through the setup, let us know!  Go2Girls can help you through the process; and, by "help you", I mean, "do it for you."  Check out our specials at the bottom of this newsletter.  But enroll soon - this offer won't last!





 
Who is Go2Girls?

Go2Girls provides on-call administrative assistance to small business owners, entrepreneurs, and other busy people. The sole purpose of our existence is to make your life easier and give you more hours in the day so that you can focus on what you do best, which is running your business and focusing on revenue-generating tasks. Many people want or need a full time personal assistant, but either can't afford one, or do not have the workload to justify putting another person on the payroll. When you hire a Go2Girl, you get the benefit of having a full time employee - we learn your business, and get to know you and your style, but you only pay for the time we actually work on your projects. There is no project or task to big or too small. If you ever find yourself wishing there were more hours in the day, contact us! I look forward to hearing from you.

Sincerely,
 
Laurie Cantus
Founder / Owner, Go2Girls
P: 310.693.4929
E: laurie@yourgotogirls.com
W: www.yourgotogirls.com