Link Exchanges: The Good, The Bad, and The Spam

I got a question from a client recently who asked about link exchanges on her web site. The conversation was spawned from an email she received asking her to list a random web site URL on HER site, in exchange for this other random person linking to her. I thought...

What the heck is content SEO?

Now that we know what SEO is, and now that we know what website SEO is, let’s learn about CONTENT SEO! What the heck is content SEO, anyway? Content is the text you post to your blog or website…Duh, thanks for nothing! (Be patient, young grasshopper!). Content...